What sweeties do you share?
We recently held our 'year so far' and strategy catch-up day. A regular commitment where we review the year and discuss what's next together.
Latest blog posts
TEDx: The morning after...
A stellar job right across the board and I hope they all are feeling rightly satisfied with their achievement.
Apple or Orange?
What does a mix of home and studio working life actually mean?
Stories with real spirit.
When working on new spirit brands with our clients, it is vital that we look to uncover what is specific to their story and personality as a catalyst for the creative approach we take.
A Scottish Larder Story
Reflecting on the work we have been fortunate to be part of this past year and continue to be involved in.
Brand Strategy Step 1 - Goodwill Hunting
Your brand is what other people say about you when you’re not in the room. What are people saying about you?
From Historic Castles to Heritage Breeds
A snapshot of some of the work FortyTwo have done recently with rural businesses looking to diversify and expand into new ventures.
2021 - A Work in Progress
The echoes of 2020 may ring out in this new year — and plenty of challenges persist — but the the team endures and the new work continues.
On Reflection.
We have had time to rally, take stock and reflect on everything learned, broken, made better, ignored and left unchanged.
