This year, three of Aberdeen's finest hair & beauty professionals teamed up to open a new salon in the city centre - and worked with FortyTwo to create a fresh brand and visual identity.
They brought with them some contemporary and stylish plans for refitting their Thistle Street salon space and a quality-focused approach to their service. It was clear from the outset that Arch & Mane would be a relaxed, welcoming place to spend quality time.
Through discovery and development, it was soon clear that all of the above typified the Arch & Mane brand. A local independent salon that really values your time, wellbeing and social life – with the hair & beauty skills to pay the bills, too.
Proposing a small range of visual identity routes for the A&M team to consider, we arrived at a clear winner – strong in its simplicity; memorable and minimal.
Now fully rolled out across social media assets, signage, window decals and print – the Arch & Mane brand is out in the world and effectively conveys the attention to style and detail that their customers appreciate.
Check out Arch & Mane on Instagram or pay them a visit at 1A Thistle Street, Aberdeen.