Impactful Typography was the aim of the game. We inherited an existing brand typeface and went about making it both as loud and informative as we could.
Classic CMYK Colour palette, coupled with oversized, awkwardly structured but perfectly legible type makes for aggressive marketing materials which really stand out against the overused hipster wannabe grungy-faded-printy styles of their competitors.
We created over 100 pieces of advertising collateral for the event across print and digital, with the unmissable typographic style and bold colour really making an impact and being a massive draw on social. With this many pieces of collateral to artwork, it was key the typography was simple, versatile and effective. Boom!