D&T Contact Lenses

Contact lenses for Anyday/Everyday

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Commissioning campaign photography was key to developing the customer facing campaign.

Documenting the target demographics in regional locations was a great success for the ads across all platforms. Photographer Sam Brill really captured the locality as well as the "everyday-ness" the brand needed to succeed.

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FortyTwo understood the stylistic mix of local and professional that represents Duncan and Todd Opticians, and brought it to life through the Anyday/Everyday brand.

Fiona Stevenson— Marketing Manager, Duncan and Todd Group