D&T Contact Lenses
Contact lenses for Anyday/Everyday
Commissioning campaign photography was key to developing the customer facing campaign.
Documenting the target demographics in regional locations was a great success for the ads across all platforms. Photographer Sam Brill really captured the locality as well as the "everyday-ness" the brand needed to succeed.
FortyTwo understood the stylistic mix of local and professional that represents Duncan and Todd Opticians, and brought it to life through the Anyday/Everyday brand.
Fiona Stevenson— Marketing Manager, Duncan and Todd Group