D&T Contact Lenses
Contact lenses for Anyday/Everyday
As part of a newly designed Contact Lens service, we worked with the Duncan and Todd team to design and rollout a complete package for internal training, customer information and marketing purposes.
Central to this was the new brand Anyday/Everyday - which is built upon the idea that modern contact lenses are suitable to almost anyone who requires them - regardless of prescription or lifestyle.
By working closely together, we were able to design a suite of informative and internal materials that help everyone involved provide the service in an expert and enthusiastic manner. In addition, a creative marketing campaign was launched with great success across a broad range of platforms and media and helping drive new customers to the branches and build upon the goodwill the group enjoys.
Commissioning campaign photography was key to developing the customer facing campaign.
Documenting the target demographics in regional locations was a great success for the ads across all platforms. Photographer Sam Brill really captured the locality as well as the "everyday-ness" the brand needed to succeed.
FortyTwo understood the stylistic mix of local and professional that represents Duncan and Todd Opticians, and brought it to life through the Anyday/Everyday brand.
Fiona Stevenson— Marketing Manager, Duncan and Todd Group
Next Project — 20 20 Opticians