Duncan and Todd Website
National Retailer goes online
As one of the UK’s top ten optical chains, Duncan and Todd commissioned us to design and build a new website that would better reflect their status within the market and Scotland's optical industry. We were challenged with balancing a high street retail brand approach with a clinical and ‘patient healthcare’ excellence ethos.
The final website is visually dynamic, easy-to-use and positions Duncan and Todd as high street opticians that provide an enviable quality of clinical care, demonstrated by such services as their contact lenses scheme anyday/everyday.
It also serves as a strong and flexible platform for the various cross media creative campaigns we work on with the marketing team throughout the year. This project was internationally recognised with a Platinum Award at the 2016 MARcom Awards.
With an ever evolving digital landscape, Duncan and Todd required a complete web overhaul, which FortyTwo delivered, and continue to support us with. It was clear that the project was a team effort with designers and developers working harmoniously together to produce their best work for us.
Fiona Stevenson—Marketing Manager, Duncan and Todd Group
Online support for the high street.