Edel

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From the Old to the New

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Naming

Brand Strategy

Identity Creation

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A strong yet elegant mark was developed to tie together the key principles of the business. Traditional — Modernity, Design — Build, all coming together to pinpoint the sweet spot between style and pragmatism that they are known for. The 'Edel Cross' is also a literal twist on a classic feature of Georgian architecture, an area in which the business specialises.

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Trio
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