Oilenco
Design, engineering and manufacturing specialised tooling excellence is what Oilenco are all about.
Their solutions-based approach has lead to them to develop an unrivalled capability for well intervention innovation in the Oil & Gas Industry - this position demanded they have a website to match.
User Journey Mapping
Content Strategy
Interface and Template Design
Custom Product Finder
Performance and SEO Optimisation
The customer journey rules
By taking a ‘customer centric’ approach, we designed and built a structure and content hierarchy that better positioned Oilenco as leaders in their field. Whether through the flexible content blocks or bespoke ‘product finder’ function, we ensured that their customers - existing and potential - could find the solution most appropriate for their project and encourage further engagement and interest.
Plus, it looks pretty cool too.
It was important to evoke this leading-edge position through the graphic approach, layout and content. This meant ensuring that the visual impact of the product imagery provided by Mark Gordon at 3eight was leveraged to the full. Large, high quality 3D images and ‘sticky’ product interactions all add up to providing an impressive visual ‘brand’ to the products themselves.
"These guys just ‘Got Us’ from the get go. We knew that our website wasn’t working for us or our visitors and we had to do something about it. From the initial meeting with FortyTwo they understood that we wanted a website that was going to represent us and the work we provide, being responsive and full of information, but still in our modern way. The communication from the team was second to none and we are delighted with the end result. We cannot thank you enough for the time and effort the entire FortyTwo team put in."
Louise Weir, Sales and Marketing Executive, Oilenco
3D product imagery and interactions by Mark Gordon/3Eight.
Video content by Weightman Digital.