Leading ROV service provider ROVOP approached FortyTwo Studio with a brief to help grow their brand in line with expanding business opportunities. ROVOP had experienced substantial growth in the 6 years since it’s inception seeing the teams in UK and the US competing for global contracts. They needed their brand to reflect their position in the market across all of it’s touch points and better reflect a company of their standing.
— Critical to have a clear and consistent brand application across all materials
— Need the brand to reflect the global business they are
— Establish clear brand position and tone of voice
— Extend graphic language throughout
— Re-design all service collateral, addressing critical application issues
From an initial discovery process and brand audit we found that there were some stand out strengths within the existing material, but the depth of application was poor, with existing collateral struggling to meet internal and external expectations.
We used the strength of the existing Logomark and strapline as a starting point and from here we began to develop a range of noun-verb pairings, which not only complimented their original company strapline but also reflected the company's high standards and service excellence. This initial exercise went on to form a suite of brand and service messages which helped to better position the brand both internally and externally.