Through our initial discovery process we learned more about the critical changes to the business, as well as the changing landscape within corporate eyecare industry. With new sizeable competitors entering the market, the team knew they needed to re-position their offering in a fresh way. Through naming workshops and initial market due diligence, we developed a simple naming system for the new business, one which had significant gravitas particularly in reference to the digital environment.
Smart Employee Eyecare was to to be the new brand name with it's short hand SEE as the companies moniker. We worked to develop a full brand system, imagery and rollout across a full suite of brand materials for print, digital and exhibition for the brands launch at the Optrafair expo in Birmingham.