Stories, myths, hidden gems, secrets and legends... our journey throughout the route allowed us to talk to those who know the area best - the residents. Each offered their own view of what such an initiative should and could bring to the area whilst sharing with us their stories and determination of what made it great.
Together with Lateral North and the Cairngorm Business Partnership, we asked each person to complete a simple sentence, with something meaningful to them.
SnowRoads. 90 Miles of __________
The answers were as varied and as evocative as the Cairngorm landscape itself and provided us with an incredible palette from which to build a new tourism brand.