We had already developed initial ideas where classic serif typefaces set with uppercase characters gave the word ‘TEASMITH’ the gravitas it needed, so from there… what next? How do we create a display style typeface that is relevant to the brand, delicate with a clever execution?
The answer came from the gin itself. The two main botanicals used are Juniper Berries (as with all gin of course) and Tea - in this case Hand-picked Ceylon Black Tea.
We had also been looking at patterns and graphic devices to potentially use within the identity and broader applications - this was when we struck gold (or rose gold if you take into account the foil stamping of the wordmark) - we customised a base font (Brim Narrow) by stripping it down and creating an inner fill pattern that depicts a tea leaf and juniper berry chain - symbolic of the way the two key botanicals are distilled separately then blended together to create the final Teasmith spirit. These ingredients are central to the gin’s character and of the very brand itself.