Creating a visual identity for the UK's newest events complex
The Event Complex Aberdeen is the UK's single largest investment of its kind, and has been in planning for over decade. It's an events complex of international acclaim, with over 50,000sqm of events space, 3 onsite hotels, all powered by local renewable energy.
Place and Purpose
We examined geographical context, primary activities as well as the architectural cues of the building. The resulting identity draws a very direct line between these and is represented in a simple, strong, highly readable and understandable Logo mark.