VegCø
Brand identity and packaging for a growing food producer
VegCø is an Aberdeenshire based producer of tomatoes and chillies, and a range of jams, hot sauces and dried chilli products.
Following a modest start in 2015, VegCø founder Ellie saw her business grow considerably. It was time to scale up and Ellie approached us to help develop a stand out brand identity and packaging system for her existing product range.
We started with how we wanted the brand to be perceived and what we needed to communicate. The answer came from VegCø founder Ellie. It was really important for us to reflect Ellie's full of life personality in the VegCø brand - after all, Ellie is the one who plants the seeds, picks the produce, cooks the jams, pots the sauces, labels the jars and sells the product - Ellie is the VegCø brand.
To help make her product stand out in a very competitive retail marketplace, we created a custom display typeface for the brand, alongside bright colour palette with fun and lively bespoke illustrations that helped the VegCø products make a real visual impact on the food shelf.
The final brand and identity for VegCø is fun and industrial, tactile and subtle all at the same time. We worked alongside top printers Windmill Printing to get the subtle touches and finish to produce a label we were all proud of.
Read more about the VegCø story here.
"I approached FortyTwo purely from recommendation, and within hours we had a meeting organised! My initial timescale was pretty tight but that didn’t phase them! This hardworking, close-knit team took my project in their stride and oh boy did they do a grand job! I now have the complete brand my company needs to grow and I couldn’t recommend a better team if I tried!"
Ellie Sinclair, Owner/Founder, VegCø
