Content is critical to the success of a website. Design may grab your visitor’s attention but content and design together will lead your visitors through predefined paths and encourage the actions you need to drive results. That’s why we believe that developing a content strategy before any of the complicated design and development work begins is key factor to succeeding.
Defining what your message is and how to communicate it, what kinds of content is required and who is providing it. Then how to integrate it all into a plan and hierarchy that communicates your brand and offerings in a clear and concise manner, is at the centre of such a strategy.
We will recommend a sitemap alongside a content plan that outlines the purpose of each page and the actions we want to encourage (eg. Make an Enquiry). With approval on the content plan, we can then outline the content requirements in a brief and handover to your team or a copywriter to collate.
Tone of Voice
- Identifying Success