When working on new spirit brands with our clients, it is vital that we look to uncover what is specific to their story and personality as a catalyst for the creative approach we take.
With a number of gin, rum and whisky projects in progress, it's been important to look to our previous work and remind ourselves how these bottles stand out and tell their own specific story.
Whether through words, shape, graphics or texture - the story begins long before you have a taste and experience the fine liquid within.
Inspired by a recent webinar with Joe Trodden where he shared the ‘Uncommon Offer’ approach, we consider a similar challenge when help ensure your spirit stands out.
What's your uncommon story?
For more insight into how we embed these stories within our projects, take a look at these Case Studies
City of Aberdeen Distillery
Never25 Eau De Vie